Media releases

Mpact Group scoops up multiple accolades at the Gold Pack Awards 2021

24 November 2021

(24 November 2021, Johannesburg) Mpact Group, the largest paper and plastics packaging manufacturer and recycling business in Southern Africa, was this week awarded six gold awards including  the IPSA Gold Pack 2021 trophy and a silver award at the IPSA Gold Pack Awards 2021. The awards ceremony was held at the Inanda Club in Johannesburg on 23 November 2021.

The awards are the showcase for the South African packaging industry, having grown from inception in 1973 into an event of considerable importance and prestige. Although the awards event is a celebration for everyone involved or interested in packaging, the competition for medals is fierce. Innovation is a contributing factor for awarding Gold Pack medals, while it is primarily excellence in packaging execution that creates medal winners.

The star of the show was the new PET Ultrazorb meat tray, PETZorb® produced by Mpact Versapak. It was awarded two gold medals in the “Food Packaging” and “Best in Plastics” categories and the prestigious IPSA Gold Pack 2021 trophy. The tray is fully recyclable and can be produced using food grade rPET. It also eliminates the need for an unnecessary packaging component, the non-recyclable, non-biodegradable, soaker pad.

With a competitive price point to ensure long term demand and market acceptance, this product makes use of advanced technology that incorporates the absorbency within the tray itself, even when displayed on the retail shelf at an angle. The tray absorbs almost double the amount of fluids over the same period as its absorbency pad alternative. Feasibility studies indicate that once the range has been fully launched, approximately 20 million less soaker pads will be utilised.

The 100% rHDPE 750ml and 1.5lt household cleaner bottles, produced by Mpact Plastics in Pinetown, won a gold award within the ‘Household Products’ category, as well as a gold within the ‘Judge’s Special Mention: Sustainability’ category. It supports the recycling of HDPE, reducing dependence on virgin material. It also creates a demand-pull for recycled plastics where infrastructure exists, thus stimulating investment in the collection and recycling industry and reducing the leakage of products into the environment.  By producing this as a generic pack, leading brands such as Unilever are enabled to support an environmentally friendly packaging option.

Mpact Corrugated walked away with another gold award with its recyclable Woolworths fresh herb fluted pots in the ‘Fibre Circle Paper Is Possible’ category. It also scooped up a silver award in the ‘Household Products’ category. These food-safe, biodegradable pots can be reused and recycled after use.

Detpack SA was awarded as a finalist in the ‘Transit and Secondary Packaging’ category for its Pargo Paper Courier Bag, a paper mailing bag strong enough to withstand the strain of countrywide shipping.

The Carpe Diem Raisin Tub earned Detpack SA and Mpact Plastics a finalist award in the ‘Food Packaging’ category. This innovative design of the tub ensures effective and food safe raisin processing.

“As a group, we strive for innovation excellence and develop practical, economically viable and environmentally sustainable solutions that bring us closer to a true circular economy,” says Penny Ntuli, Mpact Group Communications Manager. “We are firmly committed to research, development and cost optimisation, as shown by the investment in skilled resources at our innovation centres.

In addition to these esteemed accolades, Mpact Plastics recently received two awards at the virtual South African Plastics Recycling Organisation Awards ceremony held in October 2021. The 100% rHDPE 750ml and 1.5lt household cleaner bottles and closures designed for Unilever were awarded a Gold award, while the new PET Ultrazorb tray, PETZorb, received a Silver award. Both products contribute to the country’s recycling efforts and demonstrate Mpact Group’s goal of ensuring a circular economy.

Awards summary

Name of Entry: PETZorb Meat Tray
Entrant / Converter: Mpact Versapak
Brand Owner: Mpact Versapak
Category: The IPSA Gold Pack Trophy 2021
Award: IPSA Gold Pack Trophy

Name of Entry: PETZorb Meat Tray
Entrant / Converter: Mpact Versapak
Brand Owner: Mpact Versapak
Category: Food Packaging
Award: Gold 

Name of Entry: PETZorb Meat Tray
Entrant / Converter: Mpact Versapak
Brand Owner: Mpact Versapak
Category: Best in Plastics 
Award: Gold 

Name of Entry: 100% rHDPE 750ml and 1.5-litre Household Cleaner Bottle
Entrant / Converter: Mpact Plastics FMCG Pinetown
Brand Owner: Unilever
Category: Judges' Special Mention: Sustainability 
Award: Gold 

Name of Entry: 100% rHDPE 750ml and 1.5-litre Household Cleaner Bottle & Closure
Entrant / Converter: Mpact Plastics FMCG Pinetown
Brand Owner: Unilever
Category: Household Products
Award: Gold  

Name of Entry: Woolworths Fresh Herb Fluted Pots
Entrant / Converter: Mpact Corrugated
Brand Owner: Woolworths
Category: Household Products
Award: Silver

Name of Entry: Pargo Paper Courier Bag
Entrant / Converter: Detpak, Pargo
Brand Owner: Detpak
Category: Transit and Secondary Packaging
Award: Finalist 

Name of Entry: Carpe Diem Raisin Tub
Entrant: Detpak SA
Converter: Detpak SA, Mpact Plastics
Brand Owner: Carpe Diem Group
Category: Food Packaging
Award: Finalist  

Name of Entry: Woolworths Fresh Herb Fluted Pots
Entrant / Converter: Mpact Corrugated
Brand Owner: Woolworths
Category: The Fibre Circle Paper is Possible Award
Award: Gold 

Freshpact

About Mpact

Mpact is the largest paper and plastics packaging manufacturer and recycling business in Southern Africa. Its integrated business model is uniquely focused on closing the loop in the plastic and paper packaging manufacturing cycle by continuously maximising value and minimising waste.

Mpact uses its close relationships with its customers to gain a deep understanding of their industries, using innovation to create value-added services and solutions that anticipate their needs. Its Research and Development Centre further works with these customers to create innovative products, while ensuring that the latest packaging related food safety standards are adhered to.

Mpact has a footprint of 39 operating sites in South Africa, Namibia and Mozambique. These leading market positions and proximity to customers contributes to faster response times, while reducing transport costs and creating economies of scale.

In 2020, Mpact collected over 500 000 tonnes of paper and plastic recyclables from pre- and post-consumer sources. In closing the loop in the paper and plastic manufacturing cycle, the amount of material going to landfill is reduced, local beneficiation of raw materials is promoted and the development of small businesses is supported.

The business’ mission is to develop practical, economically viable and environmentally sustainable solutions that bring South Africa closer to a true circular economy.

For further information contact:

Claire Watt | Zukiswa Nongalaza
The Friday Street Club
Tel: 082 490 3796 | 079 732 7953
Email:    claire@thefridaystreetclub.co.za
zuki@thefridaystreetclub.co.za